Service Marketing: Concepts & Practices

Service Marketing: Concepts & Practices

4.11 - 1251 ratings - Source

It adequately provides for the tangible, the intangible, the environment creation, the delivery of the service and promotion activities. ... Pricing of Goods vs. Pricing of Services Fixing up the price of services is a very different exercise to be carried out by the service provider as compared to the exercise that is undertaken by the anbsp;...

Title:Service Marketing: Concepts & Practices
Publisher:Tata McGraw-Hill Education - 2011


You Must CONTINUE and create a free account to access unlimited downloads & streaming