Raymond P. Fisk, Stephen J. Grove, Joby John. Parasuraman, A., Leonard L. Berry, and Valarie A. Zeithaml (1991), aPerceived Service Quality as a Customer- Based Performance Measure: An Empirical Examination of Organizational Barriersanbsp;...
|Title||:||Services Marketing Self-Portraits: Introspections, Reflections, and Glimpses from the Experts|
|Author||:||Raymond P. Fisk, Stephen J. Grove, Joby John|
|Publisher||:||Marketing Classics Press - 2012-03-15|