The idea of the marketplace -- where buyers and sellers meet -- is rapidly changing. Today's marketplace, or qservicescapeq, can be a traditional store or a street vendor's cart; it can be a mall or a mail order catalog; it can be a phone, fax, modem, or even qcyberspaceq. This collection of 20 cutting-edge articles explores these various environments and shows how the buying environment influences the relationship between buyers and sellers. You'll review familiar servicescapes and also discover alternate placeways such as cyberculture.The sharing of brand-related information is formalized even more in seminars, workshops, town meetings, and so on. For example, Harley-Davidson routinely conducts seminars on such topics as rider safety, motorcycle maintenance, and theanbsp;...
|Author||:||John F. Sherry|
|Publisher||:||Ntc Business Books - 1998|