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You may not realize it but simple, irrelevant factors can have profound consequences on your decisions and behavior, often diverting you from your original plans and desires. Sidetracked will help you identify and avoid these influences so the decisions you make do sticka€”and you finally reach your intended goals. Psychologist and Harvard Business School professor Francesca Gino has long studied the factors at play when judgment and decision making collide with the results of our choices in real life. In this book she explores inconsistent decisions played out in a wide range of circumstancesa€”from our roles as consumers and employees (what we buy, how we manage others) to the choices that we make more broadly as human beings (who we date, how we deal with friendships). From Ginoa€™s research, we see when a mismatch is most likely to occur between what we want and what we end up doing. What factors are likely to sway our decisions in directions we did not initially consider? And what can we do to correct for the subtle influences that derail our decisions? The answers to these and similar questions will help you negotiate similar factors when faced with them in the real world. For fans of Dan Ariely and Daniel Kahneman, this book will help you better understand the nuances of your decisions and how they get deraileda€”so you have more control over keeping them on track.FIGURE 9-1 Trivia quiz for the self-deception experiment Trivia Quiz A . What African river is the longest river in the world? What is the capital ... Botswana Now , after taking the quiz, how many questions do you think you solved correctly? As you may have ... When I was in grade school, I certainly experienced this temptation when a teacher would give us the answers to our math homework. The teacheranbsp;...

Author:Francesca Gino
Publisher:Harvard Business Press - 2013-12-30


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