Knowles/Castillo, Small Business: An Entrepreneur?s Plan helps students combine their vision and ideas with a practical approach that helps forms these ideas into a functional business plan. This book serves as a roadmap to success for a small business start-up by following the Business Plan Building Blocks and Action Steps, and tying it all together at the end. Students will learn how to develop a business plan from inception of the idea, spotting trends and opportunities, finding and marketing to target customers, to distribution and financing - all in a very hands-on, step-by-step approach. A conversational and engaging style, case studies and clips from the CBC?s qDragon?s Den? bring the content to life for students.Review Action Steps 32 and 33, and list the top five connections you want with your customers. ... 12/year $360 Support promotions Point-of-purchase signs 12/ year $240 Support promotions Newspaper ads 2/month $3, 000 Support promotions Fliers ... 1/month $4, 500 Holidays and specials Publicity 12/year $200 Publicize promotions Personal sales calls1 1/week $0 Corporate accounts Sampling andanbsp;...
|Author||:||Ronald A. Knowles, Chris Castillo|
|Publisher||:||Cengage Learning - 2010-11-15|