Social Intrapreneurism and All That Jazz

Social Intrapreneurism and All That Jazz

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In response to the worldAs rapidly growing social, economic and environmental challenges, a growing wave of A•social intrapreneursA are harnessing the power of large companies to create new business solutions to address societal problems. Social Intrapreneurism and All That Jazz reveals how these highly creative social innovators are improvising alliances across, as well as beyond, their companies to create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a Agreen advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more - all while generating commercial value for their companies. Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company - and some of the pitfalls. Although their journeys may be lonely at times and require considerable hard work while working Aagainst the grainA• of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business. Drawing on the metaphors of ensemble jazz music-making, the authors describe how AwoodsheddingA•, AjammingA•, Apaying your duesA•, being a AsidemanA•, joining and building a AbandA• but, above all, AlisteningA• to what is happening in business and the wider world _ are all part of the life of a successful social intrapreneurism project. Whether youAre an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you.Towers Watson(2012)2012 GlobalWorkforceStudy:EngagementatRisk: DrivingStrongPerformanceinaVolatile GlobalEnvironment (New York: TowersWatson). ... Austin J., and E.Reficco (2009), a#39;Corporate Social Entrepreneurshipa#39;, HBS WorkingPaper 09/101;Harvard Business ... the Worlda€“ andWhat We Can Learnfrom Them (With an essay by Muhammad Yunus; Sheffield, UK: Greenleaf Publishing).

Title:Social Intrapreneurism and All That Jazz
Author:David Grayson, Melody McLaren, Heiko Spitzeck
Publisher:Greenleaf Publishing - 2014-03-17


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