This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validThe notion of a process provides a conceptual framework to discuss the various elements that make up the process models of buyer behaviour theories. ... the stage at which a consumer a#39;recognizes a difference between awhat isa and awhat should beaa#39; (Schiffman and Kanuk, 1994, p. 593). Much of the literature pertaining to motivation relates to the discussion about the recognition of needs and hence willanbsp;...
|Title||:||Social Marketing and Behaviour Change|
|Author||:||Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen|
|Publisher||:||Edward Elgar Publishing - 2014-12-31|