Social Marketing and Behaviour Change

Social Marketing and Behaviour Change

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This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validThe notion of a process provides a conceptual framework to discuss the various elements that make up the process models of buyer behaviour theories. ... the stage at which a consumer a#39;recognizes a difference between a€œwhat isa€ and a€œwhat should bea€a#39; (Schiffman and Kanuk, 1994, p. 593). Much of the literature pertaining to motivation relates to the discussion about the recognition of needs and hence willanbsp;...

Title:Social Marketing and Behaviour Change
Author:Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
Publisher:Edward Elgar Publishing - 2014-12-31


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