Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fansaor your most scathing critics. Both multimillion-dollar profits and self-inflicted PR fiascos are possible via social media. This guidebook begins by defining qsocial media, q qsocial networking, q and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. Real-world examples of both large and small organizations who have successfully implemented social media strategies are showcased, and the hype and failed promise of famous flash-in-the-pan social networks are examined. The author outlines a comprehensive strategy for success with social media, including practical information on watching metrics, establishing beachheads, determining your driver, building a checklist of driver qamplifications, q and combating the qwhat now?q factor.Produce and upload a video assembly manual, instruction manual, or troubleshooting guide; the benefit for having such a ... they made a point to videotape one of their all-wheel-drive Outbacks bursting free of more than a foot of fresh snow.
|Title||:||Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More|
|Publisher||:||ABC-CLIO - 2011-02-02|