(credible) Essay 1. Define the Yale communication model and describe the factors that contribute to persuasion. (pp. ... an emotional appeal that you feel will be effective in reducing some undesirable behavior (e.g., drug use, drunk driving) .
|Title||:||Social Psychology Inst.Manual 2nd|
|Author||:||Bordens, Irwin A Horowitz|
|Publisher||:||Psychology Press - 2001-11-01|