Soulful Corporations

Soulful Corporations

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In the light of multiple corporate debacles, financial crises and environmental disasters across the globe, the need for corporate goals to transition from simply maximising shareholder wealth to optimising stakeholder welfare is being echoed in various quarters. This book makes a distinct contribution by looking at Corporate Social Responsibility (CSR) from a values-based perspective with a focus on providinga balance between corporate success and social well-being. The book emphasizes that corporations need to redefine their purposes to co-create long-term, sustainable and wina€“win solutions for multiple stakeholders through mutually-fulfilling and value-adding collaborative efforts. Through the ideal of a€˜A Soulful Corporationa€™, the book proposes a new story where corporations, as associations of individuals, can identify their a€˜collective spiritsa€™ in terms of environmentally-aware, socially-inclusive and financially-rewarding missions. Some of the unique features of the book include: Am A detailed study of the evolution of CSR from the ancient to contemporary times Am Insights gained through empirical research and personal interviews with over 100 industry captains, CEOs, MDs and heads of the CSR function across companies and industries Am Case studies on CSR practices and processes in leading Indian companies including the Tata Group, TVS Motor, HUL, Wipro, LaT, Bharat Petroleum, HDFC Bank, Birla Group, Reliance Industries and others. Am Cases on unique social welfare projects in the areas of education, healthcare and drinking water supply Am A a€˜Society and Local Community Welfare Frameworka€™and a a€˜12-point Agenda for Affirmative Actiona€™ that propose policy recommendations and provide corporations with a roadmap for their CSR journey in the light of the mandatory CSR spending introduced by the Government of India. The book has relevance to multiple stakeholders: students, academics, CSR researchers, policy-makers, industry captains, business managers and entrepreneurs.It is through strategic CSR that the company will make the most significant social impact and reap the greatest business benefits. ... Specificity is concerned with the question as to how much does the CSR programme capture in terms of direct anbsp;...

Title:Soulful Corporations
Author:Shashank Shah, V.E. Ramamoorthy
Publisher:Springer Science & Business Media - 2013-09-02


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