Key variables that retailing executives in nine specialty businesses must understand and know how to apply, to gain a sustainable advantage in their hotly competitive environments.Once the warranty ends the dealer sees less of his customers. Customers then go to aftermarket providers, such as specialty oil-change shops and full service facilities such as Wal-Mart or Pep Boys. The defection from dealerships is also a anbsp;...
|Author||:||Ronald D. Michman, Edward M. Mazze|
|Publisher||:||Greenwood Publishing Group - 2001-01-01|