Specialty Retailers

Specialty Retailers

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Key variables that retailing executives in nine specialty businesses must understand and know how to apply, to gain a sustainable advantage in their hotly competitive environments.Once the warranty ends the dealer sees less of his customers. Customers then go to aftermarket providers, such as specialty oil-change shops and full service facilities such as Wal-Mart or Pep Boys. The defection from dealerships is also a anbsp;...

Title:Specialty Retailers
Author:Ronald D. Michman, Edward M. Mazze
Publisher:Greenwood Publishing Group - 2001-01-01


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