Sport Marketing 4th Edition

Sport Marketing 4th Edition

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Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.At the Amway Center in Orlando, Kia has created a one-of-a-kind sponsor deck, featuring a contemporary car display visible to the ... Kia used all their sponsor assets including radio, digital advertising, website banner ads, and program ads to support the promotion. ... Kia dealerships and exposes them to a brand they might not have considered previously a€c Provides new Kia owners an opportunity toanbsp;...

Title:Sport Marketing 4th Edition
Author:Mullin, Bernard J., Hardy, Stephen, Sutton, William
Publisher:Human Kinetics - 2014-05-02


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