Sport Promotion and Sales Management

Sport Promotion and Sales Management

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qSport Promotion and Sales Management, Second Edition, q features much new material, including a greatly expanded discussion of sport sponsorship and a radically updated technology chapter. Using their extensive academic and professional experiences, the authors offer real-life contemporary examples of sales and promotion management in practice.Anderson and Zemke suggest five ways to establish a trademark in customer service:35 1 . ... Each week the human resources department received numerous letters addressed to Dell Wilber or Del Wilbur or even Del Webb, many of themanbsp;...

Title:Sport Promotion and Sales Management
Author:Richard L. Irwin, William Anthony Sutton, Larry M. McCarthy
Publisher:Human Kinetics - 2008-01


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