This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy.From midaSeptember through December 27, 2011, when Visa cardholders used their card they were automatically ... transportation, hotel accommodations, admission to an NFL party, a meal with an NFL player, and a Visa gift card. ... If they correctly answer the question a green check appears and they watch the play unfold based on the correct response. ... In this section there are tutorials in four categories: (1) saving, (2) budgets take balance, (3) credit, debit, and prepaid cards, anbsp;...
|Author||:||John A. Fortunato|
|Publisher||:||McFarland - 2013-07-31|