Sports Sponsorship

Sports Sponsorship

4.11 - 1251 ratings - Source

This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy.From mida€”September through December 27, 2011, when Visa cardholders used their card they were automatically ... transportation, hotel accommodations, admission to an NFL party, a meal with an NFL player, and a Visa gift card. ... If they correctly answer the question a green check appears and they watch the play unfold based on the correct response. ... In this section there are tutorials in four categories: (1) saving, (2) budgets take balance, (3) credit, debit, and prepaid cards, anbsp;...

Title:Sports Sponsorship
Author:John A. Fortunato
Publisher:McFarland - 2013-07-31


You Must CONTINUE and create a free account to access unlimited downloads & streaming