Standards and Their Stories

Standards and Their Stories

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Standardization is one of the defining aspects of modern life, its presence so pervasive that it is usually taken for granted. However cumbersome, onerous, or simply puzzling certain standards may be, their fundamental purpose in streamlining...It is particularly striking that Subaru wants to call the Outback a light truck because many of its owners see the wagon version as a rugged alternative to a sport utility, and the Outback sells best in those parts of the country, like college towns, anbsp;...

Title:Standards and Their Stories
Author:Martha Lampland, Susan Leigh Star
Publisher: - 2009


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