Statistics for Management and Economics

Statistics for Management and Economics

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This worldwide best-selling business statistics text emphasizes applications over calculation. STATISTICS FOR MANAGEMENT AND ECONOMICS, 9e, demonstrates how vital statistical methods are for todaya€™s managers and economists--and teaches students how to apply these tools to real business problems. Through the authora€™s unique three-step ICI approach to problem solving, students learn to IDENTIFY the correct statistical technique by focusing on the problem objective and data type, then COMPUTE the statistics (doing them by hand, using Excel, or using MINITAB), and ultimately INTERPRET results in the context of the problem. This approach enhances student comprehension and skills while offering you maximum flexibility. Incorporating various functional areas of business, data-driven examples, exercises, and cases demonstrate statistical applications used by marketing managers, financial analysts, accountants, economists, and others, giving students the hands-on practice they need, while sound pedagogical elements make the material accessible to undergrads. In addition, unique teaching and learning resources such as CourseMate save time while giving you more control and better student outcomes. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.One question that is often asked of car owners, Would you buy the same model again? Suppose that a researcher for one magazine asked a random sample of Lexus owners and a random sample of Acura owners whether they plan to buyanbsp;...

Title:Statistics for Management and Economics
Author:Gerald Keller
Publisher:Cengage Learning - 2011-01-01


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