Stickier Marketing

Stickier Marketing

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In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.Retail store Best Buy is selling Hewlett-Packarda#39;s Compaq Mini 110c-1040DX netbook, which has a 10-inch screen, for $0.99, but ... 3 Apple iPad [accessed 27 June 2013] Apple Press Info: iPad Available in US on April 3, a#39; CUPERTINO, California ... In addition, all models of iPad will be available in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK in late April.

Title:Stickier Marketing
Author:Grant Leboff
Publisher:Kogan Page Publishers - 2014-02-03


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