Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies.
|Author||:||Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette|
|Publisher||:||Springer Science & Business Media - 2011-05-09|