Strategic Communications for School Leaders

Strategic Communications for School Leaders

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Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication processa€”why it's critical for schools, and how it can be executed wella€”they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.0 Recognize and use phonogram patterns (VC, CVC, CVCe). Context 0 Recognize and use a variety of compound words. 0 Use known words to read and write unknown words. 0 Use letters and relationships to sounds to read and write wordsanbsp;...

Title:Strategic Communications for School Leaders
Author:Vicki Gunther, James McGowan, Kate Donegan
Publisher:Rowman & Littlefield Publishers - 2011-03-16


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