Strategic Innovation

Strategic Innovation

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In todaya€™s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game. Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including: how to develop strategy in the face of change a detailed framework for assessing the profitability potential of a strategy or product consideration of how both for-profit and non-profit organizations can benefit from new game strategies. With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.... of consoles rendered the previ- ous generation technologically obsolete and out of style as far as core gamers were concerned. ... $599 for the PS3 and as much as $399 for the 360) and still turn a profit on every unit.6 The Wii also had no hard disk, no DVD, and no Dolby 5.1. ... The swing would be remotely detected by the Wii proces- sor and the player would get some exercise and more of a sense ofanbsp;...

Title:Strategic Innovation
Author:Allan Afuah, Associate Professor of Corporate Strategy and International Business Allan Afuah
Publisher:Routledge - 2009-04-01


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