Strategic Management and Business Analysis

Strategic Management and Business Analysis

4.11 - 1251 ratings - Source

Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions. Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis. Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.... Modena 2 door 103, 248 Car Price range (Ap) Units sold in 2001 Market share ( %) Ford Focus 10, 495a€“16, 845 137, 074 5.6 Vauxhall Astra 11, 180a€“17, 440 ... When trying to understand competition in a segment, it is useful to identify the product/service dimensions that form the basis of competition. ... HIGH PERCEIVED BENEFITS Price-based positions Figure 8.5 The impact ofincreasing price sensitivity.

Title:Strategic Management and Business Analysis
Author:David Williamson, Peter Cooke, Wyn Jenkins, Keith Michael Moreton
Publisher:Routledge - 2013-05-13


You Must CONTINUE and create a free account to access unlimited downloads & streaming