Strategic Management: Competitiveness and Globalization, Concepts

Strategic Management: Competitiveness and Globalization, Concepts

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STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS, Eighth Edition, is a comprehensive Strategic Management text that combines proven scholarship; cutting-edge research; a practical global focus; and the most thorough, up-to-date, and relevant business examples available. Now, this trusted business text is enhanced by the addition of powerful new media and technology resources, including an updated video program, ThomsonNOWTM online learning tools, and the Business and Company Resource Center (BCRC)--a complete electronic business library that makes in-depth research simple. The highly respected authors, all active teachers and experts in the strategic management field, use a unique model to illustrate how real-world businesses use strategic management to build a sustained competitive advantage. The text includes current and relevant examples, outstanding figures and models, and a wide selection of critical issues you will confront as rising professionals in today's evolving business environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.C h a p t e r 8 a€c I n t e r n a t i o n a l S t r a t e g y In 2007, three years ahead of its goal, Toyota became the largest automaker in the world. Toyota ... However, Toyota rebounded quickly with the introduction in 2006 of the Camry, a popular auto in many international markets. ... Because of these problems, Toyota has begun a new program in North America named EM2, Everything Matters Exponentially.

Title:Strategic Management: Competitiveness and Globalization, Concepts
Author:Michael Hitt, R. Duane Ireland, Robert Hoskisson
Publisher:Cengage Learning - 2008-01-18


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