Instead, product customization and racing lessons are the intended sources of differentiation of the Maserati. ... general risks as does the company using the cost leadership or the differentiation strategy respectively on an industrywide basis. ... Now called Maintenance Warehouse, this separate Home Depot company is the leading supplier of over 13, 000 maintenance repair and replacement products.
|Title||:||Strategic Management Concepts|
|Author||:||Michael A Hitt, Duane Ireland, Robert E Hoskisson, John Szilagyi, Rob Bloom, Kara Zumbhalen|
|Publisher||:||Thomson South-Western - 2002-08|