Strategic Management in Information Technology

Strategic Management in Information Technology

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Learn how Intel, Microsoft, Motorola, Apple plus several other technology companies achieved their success. This book contains 22 cases on how the top information technology companies formulate strategy.Mips predicted that 10% of its systems sales would eventually come from software sales and customer service. ... Only a few months after his arrival at Mips , Miller was approached by Kubota Ltd., a $5.2 billion Japanese agricultural equipmentanbsp;...

Title:Strategic Management in Information Technology
Author:David B. Yoffie
Publisher:Pearson College Division - 1994


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