How do companies such as BMW, Airbus Industrie, and Bayer leverage technology and learn to thrive where others fail? This book provides a one-stop resource on technology, innovation, and knowledge management. It gives you a tool for gaining short-term, case-specific insight and long-term, industry-wide understanding of the best technology management and learning policies and practices. The Strategic Management of Technological Learning explores a portfolio of case studies on technology-driven-but not exclusively high-tech-companies that have an overall long-term record of success and prosperity. Through in-depth interviews with industry practitioners, the author empirically identifies the presence of Strategic or Active Incrementalism. The following chart shows the studied firms, which operate at high risk and uncertainty, very dynamic, and technologically intensive business environments:BMW AG invests heavily in the training of its engineering, maintenance, and service staff. ... BMW solicits feedback from its customers at four different points during their BMW car-ownership lifetime: at 90 days, one year, three years, and at fiveanbsp;...
|Title||:||Strategic Management of Technological Learning|
|Publisher||:||CRC Press - 2000-11-27|