Strategic Marketing Problems

Strategic Marketing Problems

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This book is dedicated to the development of decision-making skills in marketing. The book introduces concepts and tools useful in structuring and solving marketing problems while case studies provide an opportunity for those concepts and tools to be employed in practice. This cutting-edge collection of cases deals with issues encountered by well-known companies, such as Southwest Airlines, Proctor a Gamble, Colgate-Palmolive, Frito-Lay, and Pharmacia a Upjohn.366, 379 Goldman Sachs, 360 Goldstar, 673 Goodyear Auto Service Centers, 101 . ... 421 Nutri-Metics, 1 17 Nutro Pet Food, 588, 589 Nynex, 582 O. M. Scott and Sons Company, 8 Ocean Spray Cranberries, lnc., 164 Onida, 409 Onida Savak, anbsp;...

Title:Strategic Marketing Problems
Author:Roger A. Kerin, Robert Allen Peterson
Publisher:Pearson College Div - 1998


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