Strategies for E-business

Strategies for E-business

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Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.Little harmony in mobile music The arrival of Applea#39;s i-Phone poses a dilemma for mobile phone operators. ... customers access rival music services over its mobile Internet, it is still keen to promote its own Jukebox offering, ... Mobile phone operators had hoped to make money from sales of tracks this way, but executives at T-Mobile and ... Of the UK operators only 3 and Orange provide figures on the number of tracks downloaded over the air each month by their customers: over 1 manbsp;...

Title:Strategies for E-business
Author:Tawfik Jelassi, Albrecht Enders
Publisher:Pearson Education - 2008


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