Strategies for Success in Retail (Collection)

Strategies for Success in Retail (Collection)

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3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits Three books packed with up-to-the-minute insights into consumer behavior a€” and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how todaya€™s shoppers really think, behave, and buya€b learn proven methodologies for transforming consumer knowledge into retail profits! From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick BlattProfessor Jagmohan S. Raju is the Joseph J. Aresty Professor at the Wharton School and the Chair of the Marketing Department. ... Before becoming an academic, Professor Raju worked with the Tata Administrative Service and Philips India Ltd. He has a Ph.D., M.S., M.A. Stanford University; ... He was recognized for the best academic performance in his class for each of the two years he studied at IIManbsp;...

Title:Strategies for Success in Retail (Collection)
Author:Jagmohan John Raju, Z. John Zhang, Herb Sorensen, Rick DeHerder, Dick Blatt
Publisher:Pearson Education - 2011-01-04


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