Strategies of Competition in the Bank Card Business

Strategies of Competition in the Bank Card Business

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Providing the history of the innovation of the bank card, from development to commercialization, this book describes the strategies employed by innovators in order to achieve competitive advantage, and the use of technology to manage implementation. Interviews and questionnaire surveys are conducted with the major player in the bank card industry, including Barclays, Citibank, American Express, Diners Club, Visa International, Mondex International, and Europay, and the result is a clear and penetrating insight into all aspects of the bank card market. This study provides a detailed and up-to-date analysis of the logic that banks and bankers adopt in setting bank card strategies under a complex socio-economic environment and competitive conditions and is essential reading for all who need to understand the strategic integration and management of banking products and innovations as they relate to the bank card business.UK credit card market 1993 Outstanding Balances Barclaycard NatWest Lloyds TSB Midland Amex US entrants Other 25% UK credit card market 1998 Outstanding Balances 12% 10% 7% 5% 19% 22% Barclaycard NatWest Lloyds TSBanbsp;...

Title:Strategies of Competition in the Bank Card Business
Author:Jarunee Wonglimpiyarat
Publisher:Sussex Academic Press - 2005-02-01


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