Strategize!: Experiential Exercises in Strategic Management

Strategize!: Experiential Exercises in Strategic Management

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STRATEGIZE! is a perfect complement to any standard strategic management text. STRATEGIZE! allows you to try out the strategy models and concepts and get feedback regarding your understanding and application of strategic management theory. The book presents a number of experiential exercises and projects for use in and out of class. Because the exercises include thought, action, and feedback-assessment components, they promote an understanding of strategic management through comprehensive active learning. All exercises and scenarios have been thoroughly updated to provide accurate and relevant information that ensure consistency with changing strategic management concepts. Available with InfoTrac Student Collections Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.INSTRUCTIONS Read this case about e-cigarettes, a product that simulates tobacco smoking. ... Also, V2 Cigs, which sold its product at a holiday pop-up store in New York, reported that gross revenue grew 20% each month during 2011.

Title:Strategize!: Experiential Exercises in Strategic Management
Author:C. Gopinath, Julie Siciliano
Publisher:Cengage Learning - 2013-02-15


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