Strategy as action

Strategy as action

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Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.Although price wars tend to harm the entire industry no matter who wins, they are increasingly becoming more common because of their ease and ... Two days after Sonya#39;s announcement, Microsoft followed by cutting its Xbox by the same amount. ... Perhaps the most troubling result of the intense rivalry for managers is that success at one moment does not necessarily guarantee success in the next.

Title:Strategy as action
Author:Curtis M. Grimm, Hun Lee, Ken G. Smith
Publisher:Oxford University Press, USA - 2006


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