Strategy Synthesis

Strategy Synthesis

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Conventional strategic management education is dominated by a standard formula that presents few competing perspectives, uses a misleadingly simplistic step-by-step approach, glosses over key debates, and is typically biased towards a particular national or regional context. --Carmax. Vs. Autonation. Vs. Zag: Americaa#39;s. Next. Top. Model? Picture this. After 150 000 miles (240 000 kilometres) of faithful ... allowing CarMax to subsequently offer a free 30 day warranty and a relatively inexpensive extended service plan.

Title:Strategy Synthesis
Author:Bob de Wit, Ron Meyer
Publisher:Cengage Learning EMEA - 2010


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