... to introduce and ways to increase productivity and operating efficiency or improve customer service and consumer satisfaction. ... Marketers must be ever- alert to these changes because they determine, to a large extent, what goods and services consumers want and ... Program Notes The television program for this lesson examines how Mitsubishi Motor Sales of America responded to environmentalanbsp;...
|Title||:||Study guide for the telecourse, Marketing|
|Author||:||David P. Stone, Valerie Lynch Lee, Coast Community College District|