Volkswagen Strategy From its humble beginnings, Volkswagen has come a long way. Among the brands it has acquired and now counts in its stable are Audi, Bentley, the British ultra-luxury car, Bugatti and Lamborghini, ... With such strong representation in luxury car markets, many are curious why Volkswagen would try to stretch its core brand from the sporty GTI (a Golf variant) right up to the Phaeton, anbsp;...
|Title||:||Study Guide for Use with Marketing, Tenth Edition|
|Author||:||David Nowell, Montrose S. Sommers|
|Publisher||:||McGraw-Hill Ryerson - 2003|