Succeeding at Your Yahoo! Business

Succeeding at Your Yahoo! Business

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The Yahoo! Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20, 000 Yahoo! Stores have a 71% reach among online consumers, the highest on the Web. Many of these stores have become so successful that they have grown from small 'mom and pop' or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business. Succeeding At Your Yahoo! Business teaches you how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo! Stores and deconstructs them, showing you how they are formed and how they sell the products or services they offer. There is also an entire section on how to position a Yahoo! Store, acquire customers, and retain those customers. Finally, the book will show you how to set up the necessary accounting and operations systems, and how to hire the staff necessary to successfully run your business.For example, you might promote your electronic newsletter and ask visitors to sign up for it. Or perhaps you want to offer a free download, such as trial software, a music clip, or a report or tip sheet. If you cana#39;t get visitors to buy, then at the very least attempt to obtain their email addresses so you can market to them later.

Title:Succeeding at Your Yahoo! Business
Author:Linh Tang, Frank F. Fiore
Publisher:Que Publishing - 2013-01-23


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