Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.All those centers provide spare parts and maintenance services for all Sonya#39;s equipment. ... The bulk of the margin does not come from the direct repairs but from spare parts, whose margin can be more than 50%, and support and warrantyanbsp;...
|Title||:||Successful Marketing Strategy for High-tech Firms|
|Publisher||:||Artech House - 2004-01-01|