Complete summary of Al Ries and Laura Ries' book: qThe Fall of Advertising and the Rise of PRq. This summary of the ideas from Al Ries and Laura Ries' book: qThe Fall of Advertising and the Rise of PRq shows that none of the recent business success stories have spent much money on advertising. Instead, companies such as Starbucks and PlayStation have invested in Public Relations. In their book, the authors explain the key differences between advertising and PR and why the latter is the only method that reaches the people who really matter. This summary demonstrates why you should start focusing on PR and what benefits it could bring for your company. Added-value of this summary: ac Save time ac Understand key concepts ac Expand your knowledge To learn more, read qThe Fall of Advertising and the Rise of PRq and discover why so many companies are choosing to focus on PR and why you should too.Why You Should Change Your Marketing Strategy and Focus on PR BusinessNews Publishing ... This was 39percent more than Ford spent, yet Ford sold 28percent more cars than Chevrolet. ... To turn it around, should the new owners spend more on advertising? And one more point. The average WalMart store generates $46 million in annual sales while its Sama#39;s Club division averages $56 million peranbsp;...
|Title||:||Summary : The Fall Of Advertising And The Rise Of Pr - Al Ries and Laura Ries|
|Publisher||:||Primento - 2014-11-12|