Superior Customer Satisfaction and Loyalty

Superior Customer Satisfaction and Loyalty

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This book demonstrates in a simple and straightforward way the process of discovering the attributes that are important to your customers, measuring their satisfaction with an unbiased survey instrument, analyzing that data, and then doing a statistical analysis to determine the best approach to improving the low-rated attribute(s) and implementing change that has a higher probability of improving customer loyalty. Each chapter is constructed as a self-contained entity. The method described in this book will help you collect data from your customers, understand the information through analysis of the metrics and comments, find root causes of problems, motivate people to contribute to improving satisfaction, and then sustain the gains by audit. There is no appendix to reference for additional materials, The basic process needed to analyze and implement a robust quality system for improving customer satisfaction is described in full, including presenting the data of qcustomer satisfaction valuesq in a way that makes it easy to understand.Many customer satisfaction programs start and end with a measure of customer satisfaction and a pledge to improve. ... Recognizing that initial non- respondents to the feedback survey tend to have different opinions about the service thananbsp;...

Title:Superior Customer Satisfaction and Loyalty
Author:Sheldon D. Goldstein
Publisher:ASQ Quality Press - 2009


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