Acland looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies. The study was soon proven false, but that hasn t kept the concept from having a long afterlife in the popular imagination.Manual of Instructions for Use with the Minnesota Efficient Reading Series: Timing Group. Meadville, Penn.: Keystone View, 1955. aaa. Manual of ... Calkins, Earnest Elmo. aThe Ten Best Advertisements.a Esquire, April 1957, 83a 86.
|Author||:||Charles R. Acland|
|Publisher||:||Duke University Press - 2012-01-02|