Talk the Walk

Talk the Walk

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Can corporate marketing foster sustainable consumption? Is there a strong business case? What are the key factors for successful marketing strategies and communication campaigns in that field? In answering these questions this book provides: a summary of existing research on consumers' attitudes towards green products; analysis of various marketing strategies and campaigns from pioneers companies and mainstream groups in sectors like clothing, cosmetics, food retail, and automotive; tips to communicate effectively and a practical toolbox for practitioners. This publication has been produced by UNEP, the Global Compact Office and Utopies (a French consultancy firm specialized in sustainable development strategies).In the US, Ford is currently their favorite target because of its defensive public policy positions on car consumption issues, ... major car manufacturers have initiated Raamp;D programs aimed at cutting vehiclesa#39; fuel consumption and carbon emissions. The new technologies55 include: Advanced Internal Combustion Engines (ICE), especially new generations of ... Notably, in 1999, Volkswagena#39;s compact 3L Lupo was the first mass- produced car consuming less than 3 liters per 100 km.

Title:Talk the Walk
Author:Stanislas Dupré, United Nations Environment Programme, United Nations. Global Compact Office, Utopies
Publisher:UNEP/Earthprint - 2005


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