... development in retailing? a. interactivity b. m-commerce c. atmosphere extension d. market-basket analysis e. data mining ANS: A REF: p. 376 OBJ: 7 It helps the stores differentiate themselves. ... number and ordering furniture found in a company catalog; and by ordering furniture on-line through the companya#39;s Web site.
|Title||:||Tb Essentials of Marketing 5e|
|Author||:||Lamb, Hair, Carl McDaniel|
|Publisher||:||Thomson - 2005-10-01|