Telecommunications and Business Strategy

Telecommunications and Business Strategy

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With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications and Business Strategy helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues. Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.Table 4.5 Cable Television Programming: Program and Service Tier Options Table 4.5 Continued 501 HBO 2 771 HD Movies 503 ... Shopping Network 9 PBS (local station) 10 CW (local station) 11 TV Guide Channel Expanded basic: 25 Lifetime 26 The Disney Channel ... 32 Gameshow Network 33 Hallmark Channel 34 Fox Sports Network 35 ESPN 36 ESPN 2 37 ESPN Classic 38 Golf Channel 39 Theanbsp;...

Title:Telecommunications and Business Strategy
Author:Richard A. Gershon
Publisher:Routledge - 2009-03-04


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