Many Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that will get more people talking positively about them. Former Bain a Company consultant and small business marketing veteran Arnon Vered, has taken the best practices of Corporate Word of Mouth marketing and translated them into practical advice every Small Business can follow. Readers can skim the book in less than 30 minutes: Each chapter begins with a one-page qThe Big Ideaq section and ends with a chapter summary and easy-to-implement exercises.Next up: Make sure that what you actually do in your business and how you go about doing it is also conversation worthy. In every city ... Case in point: will people talk about a low APR credit card or getting more minutes on their cell phones?
|Title||:||Tell A Friend -- Word of Mouth Marketing: How Small Businesses Can Achieve Big Results|
|Publisher||:||Lulu.com - 2007-07-01|