Direct and accessible writing, proven pedagogy, and through integration of global economic issues continue to be the central features of the book, while a strengthened and extended international perspective focuses on the implications of economic principles for business strategy in an era of global competition. Salient Features: International issues appear consistently throughout the text in examples that illustrate basic economic concepts. A stronger focus on the application of market theory to current, real-life issues-including the recent corporate accounting scandals-helps students to see the contents practical relevance, increasing their comprehension of key ideas. Global Business Insight boxes use thumbnail maps and examples from around the world to illustrate essential economic concepts Greater coverage of macroeconomics with updated macroeconomic data. Chapter 19. Globalization, now provides in-depth coverage of this controversial phenomenon, including the arguments for and against globalization and how it has affected economic growth and poverty world wide. Chapter 31, Financial Markets: Institution and Recent Events, provides a detaile description of how the U.S stock and bond markets work, as well as their role in the global economy to reinforce the application of economic principles to business. Chapter 37, Exchange rates and financial links between countries, has been completely revised to discuss how countries are linked together through interest rates, exchange rates, and prices. Instructor s Resource Manual and PowerPoint slides facilitate an instructor s teaching with the book and help enliven his or her classes.Direct and accessible writing, proven pedagogy, and through integration of global economic issues continue to be the central features of the book, while a strengthened and extended international perspective focuses on the implications of ...
|Title||:||Textbook Of Economics ( 6Th Ed.)|
|Author||:||William Boyes, Michael Melvin|
|Publisher||:||John Wiley & Sons - 2004-12-13|