Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behaviorasuch as new ranking methods involving user engagement and social mediaawith an array of effective tactics, from basic to advanced. Comprehend SEOas many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. qSEO expertise is a core need for todayas online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.q aTony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness... 63 SiteCatalyst analytics solution, 452 sitemaps, 184 (see also XML Sitemaps) defined, 655 Google News Sitemap, ... 434 snippets, 234 social checkain services, 410 social media additional resources for, 392 creating links manually in, anbsp;...
|Title||:||The Art of SEO|
|Author||:||Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin|
|Publisher||:||"O'Reilly Media, Inc." - 2012-03-07|