The Best of Scobleizer (2011-2012)

The Best of Scobleizer (2011-2012)

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This book features a curated compilation of Robert Scoblea€™s best posts from 2011-2012. If youa€™re at all interested in how todaya€™s technology is shaping the future and making our lives better, you wona€™t want to miss this great collection of posts discussing innovative startups and cool new tech advancements. Excerpt from the Book How does Silicon Valley and Apple miss Steve Jobs? Well, on Monday night I was having dinner with Gary Morgenthaler, who was one of the investors in Siri, along with a few Siri team members, and I heard stories that they werena€™t able to tell me while Steve Jobs was alive. For instance, Jobs called Siri management at least 30 times personally in about a month to convince them to join. Also, Steve Jobs yelled at Apple managers who didna€™t a€œgeta€ why Siri was so important to Apple. But most important to me, and the book Ia€™m writing with Shel Israel: Jobs had already started working with the team on how to make Siri more contextually aware. In fact, Norman Winarsky, who heads up SRI, the lab where Siri was developed, told me that SRI is about to start testing out a new app that will dig deeper into your email and your calendar to a€œassista€ you in a much deeper way than Siri can right now. What do we meet by context? Well, Siri today is pretty stupid about whata€™s on your calendar. Ask it a€œwhere is my next meeting?a€ and it will show you your next meeting, but it doesna€™t know where it is. Close but no cigar. It gets worse from there. Ask it a€œwhere is the best place to get lunch tomorrow?a€ and Siri answers with places near my home. Problem is that tomorrow Ia€™m going to be at the Apple iPhone 5 launch in San Francisco. Siri is quite stupid about context, location, and a bunch of other things. Will it improve? Apple already announced some improvements to Siri, for instance Siri will, with iOS 6, be able to start applications. But ita€™s hardly expected to be contextually aware in any real way. Ask Siri a€œwhat is my favorite gas station?a€ Siri answers a€œI dona€™t know.a€ The problem is, that isna€™t really true. Apple knows what gas stations Ia€™m most likely to stop at. Or it could, if it just knew how to contextually evaluate the data that both Verizon and Apple already have streaming from my phone. If it doesna€™t know something like my favorite gas station, it certainly doesna€™t know the answer to something simple like a€œhow many times do I eat at Chinese restaurants?a€ Thata€™s easily verifiable. Ask it such a question and it just brings up a list of Chinese restaurants near you. It doesna€™t even try to accurately turn down the question. But back to Jobs. He saw Siria€™s potential to add a new, simpler, contextually-aware, user interface to any device. There are lots of rumors that Apple will use something like Siri in other products, like its Apple TV product. In fact, at dinner the other night I learned that at least one of the team members that remains at Apple is now working on a secret new project. I doubt wea€™ll learn about that tomorrow, but Ia€™ll be looking for signs that Apple understands how to take us into the contextual age. Ia€™ll be looking for signs that Steve Jobsa€™ passion for Siri is still being listened to.It lets you play video instantly and wirelessly from your iPhone or iPad to your bigscreen TV which has an Apple TV attached. I had my nephew, Kian, ... I have most of those devices in my family room and they are just nearly impossible to use.

Title:The Best of Scobleizer (2011-2012)
Author:Robert Scoble
Publisher:Hyperink Inc - 2013-01-06


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