The Blueprint For Franchising A Business

The Blueprint For Franchising A Business

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Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.In structuring your franchise program, I urge you to follow one golden rule: Always perform more services than you are ... WRITING. BUSINESS. SPECIFICATIONS. AND. OPERATING. MANUALS. The most basic but critical information youanbsp;...

Title:The Blueprint For Franchising A Business
Author:Steven S. Raab, Gregory Matusky
Publisher:Wiley - 1987-11-12


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