A fascinating and well-researched look at the British motor industry which will appeal to both academic readers and practitioners alike. Why are there now no major car manufacturers in Britain? Whisler considers this and the surrounding issues, making valuable comparisons with overseas manufacturers operating both in the UK and abroad, which provide us with additional interest and insight. Based upon careful use of company archives, this book covers in particular the issues of product development, quality, design, and range, ensuring that The British Motor Industry is destined to make a distinctive contribution to our understanding of the performance of UK manufacturers.Honda, however, insisted upon maintaining all existing component and purchasing arrangements and offered to increase its ... and product-quality levels considerably, Honda was concerned that the British had not yet attained Japanese standards. ... financial and engineering resources were incapable of matching Hondaa#39;s four-year new-model-development cycle. ... He declared that the a#39;link was designed to run forevera#39;.84 It appears that Rovera#39;s slower than expected transformationanbsp;...
|Title||:||The British Motor Industry, 1945-94 : A Case Study in Industrial Decline|
|Publisher||:||OUP Oxford - 1999-05-06|