The Business of Sport Management

The Business of Sport Management

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This book looks at the distinctive context of sports organisations in both theoretical and practical terms. It examines sports management theories and practice within functional areas such as finance, human resource management and marketing. It also considers important contemporary issues such as risk management, the media, sponsorship, merchandising, and management information systems in sport.Waring and Glendona#39;s (1998) book provides arguably the best introduction to risk management, including a range of detailed ... Business continuity planning; crisis ; crisis management; hazard; incident management; risk; risk management.

Title:The Business of Sport Management
Author:John Beech, Simon Chadwick
Publisher:Pearson Education - 2004


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