The Butterfly Effect in Competitive Markets

The Butterfly Effect in Competitive Markets

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The Butterfly Effect In Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among the market competitors that causes shifts in consumer preferences and guides the buying behavior. Such shifts in consumer behavior are often radical and face initial resistance. However, consumers' thrust to break social conformity drives adaptability behavior to change over the period. Strategies of firms that emerge out of market chaos help firms in growing their business in local markets and achieve sustainability and global competitiveness. Consequently, every small change emerged out of the market chaos contributes to a global and sustainable effect in the market. This book is divided into ten chapters spread across three sections that comprise analyzing market chaos, building global-local marketing effects, and unveiling future effects. The discussion presented provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.Since many manufacturing firms have linked their marketing strategies with services delivery attributes, the concept of ... to consumer electronics and computer manufacturers, as well as to cable and satellite companies such as Direct-TV. ... and delivers innovative solutions that enable consumers to control entertainment devices, digital media, and home systems. ... UEI associates are committed to do what it takes to get the job done right for customers throughout the globe.1 1anbsp;...

Title:The Butterfly Effect in Competitive Markets
Author:. Rajagopal
Publisher:Palgrave Macmillan - 2015-03-04


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